There are billions of videos on YouTube, with everything from cute kittens to hour long movies. How can you be sure your video will stand out among your competition?
1. Intro/Outro Music: Using music instantly makes your video more appealing and memorable, and by using the same intro each time the music becomes a part of your branding. Simply by including music you increase the viewer interest by grabbing their attention from anything else they’re doing. However, when placing music onto your video be sure it’s the right music. You need a musical bit that will reflect the character of your clip. For instance, a yoga instructor would not want a rock intro/outro for their workout or training video. Instead the yoga instructor might use a piano or new age type audio so that it better reflects their business. Also when choosing music for your video be sure you do not use copyright material. YouTube will remove your video for violating these laws.
2. Intro/Outro Slides: By putting slides on the front and back end of your video you add clarity to it. You start your viewer out by reminding them what they are watching, your qualifications, and any other specifics you may want to add. Then you finish by reminding the viewer of your name and then also presenting them with your social media links, your website, and your email. This works extremely well in tandem with tip #1. You can add slides with the simplest of software. For Windows users there is Windows Movie Maker, which is free and already on your computer and for Mac people there is I-Movie. Both of these are free software that can add slides to your video.
3. Adding Tags: Adding tags is an important step to your video. If you don’t add tags to your video you will not show up in a YouTube search. When considering what tags to add, think of all the words that would relate to your video. The more the better. For instance, if you have a video that shows a dancing dog you might want to add tags such as these: Dance, Dog, Funny, dancing, dancing dog, pet, pet tricks, humor, and animal. If you add tags that relate to your video you ensure that your clip will be seen by your target market and through that you grow your list and even gain potential clients.
Do these things well and your video will stand out among your competition and you will begin to see results. If you need somebody to do these things for you Audio-Pop would be happy to help.
